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What are the defenses against Trademark Infringement?

In applicable cases a person take shelter under the following defenses:

  1. The doctrine of estoppel and laches.
  2. Distinctiveness of his mark
  3. Area and mode of use
  4. Nature and quality of his goods/services
  5. Targeted consumers/customers
  6. Goodwill
  7. Prior use of the mark etc.
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